“This letter is a follow up approximately one month after the one day "Sales Improvement Intervention Seminar" that you designed and conducted for our sales team. In the seminar, you provided a dynamic, challenging, practical, and motivating day which truly exceeded my expectations. I am excited to tell you today that the seminar has resulted in an increase in sales, revenue, and account growth for our sales representatives. Our investment in you has more than paid off and I expect it will continue to do so. My sales team and I could not be happier or more excited that the attitudinal, strategic, and tactical selling skills you covered in the seminar really work in the real world with real customers. Again, I would encourage any president or manager, whether in our industry or another, to take the opportunity to invest in a Dr. Fred Broder Sales Seminar. You can expect an immediate return on your investment.”

—Clark Bunting, President, Handi-Clean

“You conducted the "Sales Improvement Intervention Seminar" for our sales team on May 2, 2011. As you are already aware May was our best sales month of 2011. The good news is that June sales equaled May sales, but carried better margins! We are delighted that we made the investment in the seminar and we expect it to pay dividends for a long time to come. Fred, we also really appreciate the way you have stayed in ongoing contact with us since the seminar and the follow up reinforcement e-mails you have sent to our reps. Again, we would encourage any sales oriented company, especially those associated with the industrial chemical and paper business, to take advantage of your seminar. It was the "shot in the arm" our reps needed to succeed in this challenging economy.”

—Ronnie Kent, President & Steve Neumyer, V.P. Sales, Associated Paper

“I heard about your reputation as a speaker and trainer and thought some of the hype might have been exaggerated. I was mistaken...Fred, you are the real deal! You are an unbelievably talented speaker and trainer who should be utilized by anyone interested in motivating and improving the performance of their managers, sales reps and employee teams. Your program is definitely results oriented. I have been active in our industry for over 25 years, serving as ISSA President and on the ISSA Board of Directors, and participated in close to one-hundred industry programs. Yesterday’s program “Solving the Sales Management Puzzle to Improve Rep Performance” that you designed for NYCO and presented yesterday to our top customers, was above and beyond my expectations! Your style is truly dynamic, captivating, sincere and “down to earth”. It was clear that you do your homework. More importantly, the material was practical and addressed the needs and interest of the attendees. Please tell anyone, who is debating whether to work with you, to just call me. I will tell them to get themselves on your calendar now. It is a smart decision with an excellent return on their investment.”

—Bob Stahurski, President/CEO, NYCO Products Co.

“We very much appreciated your dynamic presentation at our 2011 Members-Only Forum From the moment you started and until the end you held the audience's attention. They were spell-bound. As executive director, I made a point of querying our members at dinner that night about your presentation. I heard nothing but favorable reviews. Everyone commented on how clearly - even memorably - you made your points. You achieved what speakers aspire to - delivering a presentation that was educational and inspiring and entertaining.”

—Moby Salahuddin, Executive Director, South Carolina Self-Insurers Association, Inc.

“I wanted to thank you for the wonderful presentations you did on behalf of Consumers' Choice Award. As an award of excellence, our winners represent the best in their industries. The Consumers' Choice Award therefore needs to be very mindful of how our organization is perceived by our recipients. When we select our guest speakers this consideration is first and foremost and Fred, you again did us very proud! You have appeared on our stage numerous times throughout the U.S. and on each occasion you have left our audience refreshed and exhilarated. You have a wonderful ability to inspire, inform, educate and train people to improve their level of success and happiness in both their personal and professional lives. Personally, I truly enjoy your style of high energy, sincerity and especially your down to earth approach to the topics you present. Fred, if there existed a Consumers' Choice Award for Best Speaker, you would be it!”

—Jeff Chernoff, President, Consumer Choice Awards

“Your unconventional opening engaged the audience from the beginning and provided an immediate illustration of your themes. You gave our group concrete strategies and information that will positively change the way we advocate for our programs in our communities. In particular, your tactics for reframing the conversation after the word “no” were invaluable to our group. We also appreciate the high level of energy that you brought to the room! Considering it was an afternoon presentation and people were tired from traveling, you did an excellent job engaging the group - to the point that the participants asked you to extend your presentation beyond the allotted time. That is a real compliment to you and the quality of information you provided.”

—Sarah B. Visser, Executive Director, Keep Georgia Beautiful

“You delivered a fantastic Keynote and followed it up with a “Spot On” Sales Representative Branding Seminar that left our sales reps and sales managers inspired, rejuvenated, excited and better prepared to implement our sales growth initiative for 2012. Your Keynote presentation was high energy and your unique presentation style kept us all engaged and your thought provoking insights truly challenged us to be better people and better professionals. I unequivocally recommend you as a speaker and trainer to any organization that wants to assist their team to grow and be successful in this rapidly changing economic environment. As a businessman, I can truly say that you are an excellent business investment that will pay an ROI.”

—Jerry Kalteux, VP of Sales, US Foods

“SMA’s membership includes some of the leading janitorial supplies and food service packaging distributors in North America. I had heard of Fred Broder’s reputation as a speaker and sales/management trainer in our industry and I wanted to hear him for myself. I spent a day as an observer in one of his seminars and now I understand why he is so highly regarded. His unique approach was engaging and held the attention of reps and owners alike; securing their buy in as the days activities unfolded. However, most important they learned specific practical strategies that can be applied on a daily basis to grow their business. I am a fan of Fred Broder and consider him an exceptional and unique resource to our industry.”

—Dick McGann, CEO, Strategic Market Alliance

“Wow! It is not often that I get ‘blown away’ by a speaker and sales trainer in our industry. Dr. Fred Broder did that to me and my sales team. He is an amalgamation of Tony Robbins and Brian Tracy with the unique ‘added value’ that he really knows and understands our industry. Fred was meticulous in his preparation and customization of his all day sales seminar and the results were outstanding.”

—David Sikes, President, Sikes Paper Company, Member ISSA Board of Directors

“I am pleased to recommend and endorse Dr. Fred Broder. As a past president ofISSA, I have had the opportunity to hear many speakers and I have participated in many sales seminars related to our industry. Dr. Broder conducted a one-day ‘sales intervention’ with our sales representatives to help them compete successfully in any economic environment. Fred exceeded my expectations! The reps were literally mesmerized, inspired and involved throughout the day. He provided them with ‘meat and potatoes’ strategies, tactics and skills that they can put to immediate use to increase their sales, profit margins and income. I would, encourage, without hesitation, any of my colleagues who want to grow their business to contact Fred.”

—Jim Chittom, CEO, Athens Janitor Supply Company, Past President ISSA

“Wow, you ignited the room with energy, excitement and intellectual challenge at our Annual Sales Meeting. You were everything I had hoped for in a keynote speaker. Our sales and management team talked about your presentation and skill development breakout seminars both during and after the meeting. You really inspired and provided them with practical techniques on how to increase their sales while working in a challenging, changing economic environment. I would strongly encourage any organization that wants to positively impact their sales and management team to hire Dr. Fred Broder.”

—Jane Williams, Vice President of Sales WSB-TV,
a Division of Cox Enterprises

“You did your homework, and then proceeded to design and deliver thirty-two exceptional sales training seminars for our agency owners. The seminars were extremely practical, focused, interactive, and you used a high energy, fun style to address the motivational, strategic, tactical, and sales skills needed for them to grow their business. The participant evaluations were overwhelmingly positive. We were truly in ‘Good Hands’ with Dr. Fred Broder.”

—Marcy Smith, Education Unit Manager Allstate Insurance Company

“Aarons Rents contracted, for ten months, with Fred to coach and train our trainers and sales and management team to improve their skill sets. Hiring Fred was a smart business investment which has continued to pay dividends. I would definitely recommend the value received by working with Fred on a retainer relationship.”

—Ed Quinones, President, Aaron Rents

“Terrific! Enjoyable! Enlightening! A very practical sales training seminar that should really make a difference in our salespeople’s performance. You took the time to learn about our industry and our organization. You challenged us and gave us some terrific ideas.”

—Bill Howard, Director of Sales, Airtran Airways

“Fred, on behalf of Cunard Cruise Lines and the Queen Mary 2, I want to thank you for consistently delivering dynamic, thought provoking, and highly entertaining presentations for our passengers and crew. You are one of our highest rated speakers and we are always excited and enthusiastic to have you on board as part of our entertainment staff.”

—Ray Rouse, Cruise Director, Queen Mary 2

“I was thrilled to be promoted to Manager of Education for my organization but my background didn’t totally prepare me with the necessary skill set. My director contracted with Fred to provide me with one-on-one coaching and I cannot begin to thank him enough for dramatically accelerating my confidence, my skills, and my understanding of how to be an effective trainer and change agent. Fred took me under his wing and taught me how to ‘fly high and far’ as a trainer.”

—Alicia Stephens, Education Manager Biolab, Inc.,
A Chemtura Company


Fred, in his karate outfit, doing a book signing on board the Queen Mary 2.

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